Business case study: Tech Solutions Inc.

Meghna Nakhate
2 min readOct 22, 2023

Problem Statement:

Tech Solutions Inc., a medium-sized IT services company, is facing a significant decline in revenue and customer satisfaction. Over the past three years, the company has experienced a 15% drop in annual revenue, and customer complaints have increased by 30%. The company’s leadership is concerned about its long-term sustainability in the highly competitive IT services industry.

Background:

Tech Solutions Inc. has been providing a wide range of IT services, including software development, cloud computing, and cybersecurity solutions, for the past 15 years. The company has built a strong client base, but recent performance data has raised concerns about its ability to maintain its position in the market.

Key Issues:

  1. Increased Competition: The IT services industry has become highly competitive with the entry of new tech startups and offshore outsourcing companies. Tech Solutions Inc. is struggling to differentiate itself.
  2. Quality Assurance: Customer complaints about software bugs and project delays have risen, leading to a loss of trust among clients.
  3. Staff Turnover: The company has experienced a high staff turnover rate, impacting project continuity and causing clients to lose confidence in the firm.
  4. Outdated Technology Stack: The company’s technology stack is outdated, making it challenging to meet the evolving needs of clients and adapt to new industry standards.
  5. Market Trends: The company is not effectively leveraging market trends such as remote work and cloud computing to expand its service offerings.
Case study diagram addressing the key issues faced at Tech Solutions Inc.
Fig: Key issues faced by Tech Solutions Inc.

Objectives:

  1. Stabilize and increase revenue.
  2. Improve customer satisfaction and trust.
  3. Reduce staff turnover and enhance talent retention.
  4. Modernize the technology stack to stay competitive.
  5. Leverage market trends to diversify services.

Proposed Solution:

Tech Solutions Inc. will conduct a comprehensive business analysis involving market research, competitor analysis, customer feedback, and an internal operational audit. Based on this analysis, the company will take the following steps:

  1. Revise Quality Assurance Processes: Implement a rigorous quality assurance process to reduce software bugs and project delays.
  2. Employee Engagement Initiatives: Introduce employee engagement programs, including training and career development, to reduce staff turnover.
  3. Technology Stack Upgrade: Modernize the technology stack and invest in emerging technologies such as artificial intelligence and cloud services.
  4. Diversification Strategy: Develop new services focusing on remote work solutions and cybersecurity to align with market trends.
  5. Marketing and Client Communication: Improve marketing strategies and client communication to differentiate Tech Solutions Inc. in the competitive market.

Expected Outcomes:

Tech Solutions Inc. anticipates that, through the successful implementation of these strategies, it will stabilize and potentially increase revenue, regain customer trust, reduce staff turnover, become more competitive in the IT services industry, and expand its service offerings in line with current market trends.

Thank you for taking the time to read and consider the case study. Your attention is greatly appreciated. I hope I write more!

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Meghna Nakhate

I am an aspiring Business Analyst interested in all things design and research. Check out my Linkedin: https://www.linkedin.com/in/meghna-nakhate/